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A Love Letter to Entrepreneurs
Get weekly insights on entrepreneurialism, buyer identity, and behavioral change for a post trend-marketing world
16% Of Your Market Will Buy From You at a Premium Price Because They Believe What You Believe
The other 84% of the market? A complete waste of your time and money.
Discover how to transform the 16% into your customers.
In the Measurable Genius Newsletter, you’ll get:
- The science of creating pull instead of push in your marketing
- Insights on market sophistication that expose why most marketing fails
- Psychological triggers that transform resistance into magnetism
- Strategies for building businesses based on identity, not just solutions
- Digestible marketing tech know-how
- No-BS analysis of marketing trends and why most of them are dead on arrival
- And more, this newsletter reserves the right to evolve as you do 😉
This Might Sound Familiar:
“Why do prospects who need my solution still refuse to buy…”
“I sound exactly like everyone else in my industry…”
“I’m spending more on marketing while getting less in return…”
“My business depends on the latest algorithm change…”
“My results are inconsistent at best…”
“My competitors copy me but still take my clients…”
The industry has it backward.
Marketing Like It's 2019 Leaves Money on the Table. Massive Amounts of It.
I see the same pattern everywhere:
Business owners push harder on broken marketing models.
Entrepreneurs throw more money at Facebook ads while their performance declines.
Experts position themselves like their competitors, then wonder why they’re invisible.
The Measurable Genius Newsletter aims to fix that with:
- The science of meeting prospects where they are (not where you wish they were)
- The frames that make buying from you impossible (and how to change them)
- Approaches that create magnetism instead of manipulation
- What's working now in a post-algorithm world
- Systems that create predictable results, not just hope
From the Desk of Alexander Ford
In today’s hyper-specialized economy, everyone’s telling you what you SHOULD do with your marketing.
The SEO guy isn’t being malicious. He truly believes you need to SEO a website with no content. What are we optimizing?
The videographer thinks cinematic content, where you talk about yourself, will win.
The Facebook ads specialist swears you just need better assets.
The cool thing is, you don’t need any of that crap.
16% of your market will buy from you and endure incredible challenges.
They’ll endure your imperfect packaging.
They’ll endure your evolving business model.
They’ll endure your innovation process.
They’ll endure all this because they believe what you believe.
After 15+ years in marketing, I’ve learned something the industry doesn’t want you to know:
Your job isn’t to push solutions on people who aren’t ready.
Your job is to help people become ready for solutions.
Here's what to expect from the Measurable Genius Newsletter:
Identity-Based Marketing: Building businesses around transformation, not transactions
Frame Transformation: Changing the invisible beliefs stopping your customers from buying
Market Sophistication: Speaking effectively to markets that have seen it all before
Systematic Growth: Creating predictable results without constant hustle
Cut-and-paste sucks. It’s time for something better.