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16% Of Your Market Will Buy From You at a Premium Price Because They Believe What You Believe

The other 84% of the market? A complete waste of your time and money.

Discover how to transform the 16% into your customers.

In the Measurable Genius Newsletter, you’ll get:

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This Might Sound Familiar:

“Why do prospects who need my solution still refuse to buy…”

“I sound exactly like everyone else in my industry…”

“I’m spending more on marketing while getting less in return…”

“My business depends on the latest algorithm change…”

“My results are inconsistent at best…”

“My competitors copy me but still take my clients…”

The industry has it backward.

Your prospects aren’t avoiding your solution—they’re avoiding becoming the person who implements it.

Marketing Like It's 2019 Leaves Money on the Table. Massive Amounts of It.

I see the same pattern everywhere:

Business owners push harder on broken marketing models.

Entrepreneurs throw more money at Facebook ads while their performance declines.

Experts position themselves like their competitors, then wonder why they’re invisible.

The Measurable Genius Newsletter aims to fix that with:

From the Desk of Alexander Ford

In today’s hyper-specialized economy, everyone’s telling you what you SHOULD do with your marketing.

The SEO guy isn’t being malicious. He truly believes you need to SEO a website with no content. What are we optimizing?

The videographer thinks cinematic content, where you talk about yourself, will win.
The Facebook ads specialist swears you just need better assets.

The cool thing is, you don’t need any of that crap.
16% of your market will buy from you and endure incredible challenges.

They’ll endure your imperfect packaging.

They’ll endure your evolving business model.

They’ll endure your innovation process.

They’ll endure all this because they believe what you believe.

After 15+ years in marketing, I’ve learned something the industry doesn’t want you to know:

Your job isn’t to push solutions on people who aren’t ready.

Your job is to help people become ready for solutions.

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Here's what to expect from the Measurable Genius Newsletter:

Identity-Based Marketing: Building businesses around transformation, not transactions

Frame Transformation: Changing the invisible beliefs stopping your customers from buying

Market Sophistication: Speaking effectively to markets that have seen it all before

Systematic Growth: Creating predictable results without constant hustle

Cut-and-paste sucks. It’s time for something better.

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