The Best Email Newsletter for Coaches and Entrepreneurs (and Jaded Marketers 😉)
The Genius Take & The Marketing round-up
Get Twice-weekly insights on entrepreneurialism, Growing a Better Coaching Business, buyer identity & Behavioral Science...PLUS The Latest Platform & AI Updates.
"The Genius take is my love letter to coaches, entrepreneurs, and marketers. This is a newsletter for us. It contains & combines insights from behavioral science, reflections on entrepreneurialism, buyer-identity marketing, and essential platfrom updates and ai advancements in one place." -- Alexander ford
The Genius Take Newsletter helps you become a BETTER BUSINESS OWNER -- whether you're going solo or leading a team.
Twice per week, you will discover:
- Actionable steps to become the go-to expert in your market
- The science of creating pull instead of push in your marketing
- Insights on market sophistication that expose why most marketing fails
- Psychological triggers that transform resistance into magnetism
- Strategies for building businesses based on buyer identity
- How to make the latest platform updates and AI advancements work for you
- Invites to my latest workshops, webinars, and events
The Genius TAKE & THE MARKETING ROUND-UP Newsletter:
Identity-Based Marketing
Building businesses around transformation, not just transactions
Frame Transformation
Changing the invisible beliefs stopping your customers from buying
Market Sophistication
Speaking effectively to markets that have seen and heard it all
Systematic Growth
Creating predictable results without constant hustle
Platform & AI Updates
The latest algorithm changes, newest features, and innovations in one place
From the Desk of Alexander Ford
In today’s hyper-specialized economy, everyone’s telling you what you SHOULD do with your marketing.
The SEO guy isn’t being malicious. He truly believes you need to search engine optimize a website with no content.
The videographer thinks cinematic content, where you talk about yourself, will win.
The Facebook ads specialist swears you just need better assets.
The cool thing is, you don’t need any of that.
16% of your market will buy from you because they believe you are the one for them and will endure incredible challenges.
They’ll deal with your imperfect packaging.
They’ll stay loyal to your evolving business model.
They’ll go through your innovation process.
They’ll endure all this because they believe what you believe.
After 15+ years in marketing & studying the science of human behavior with one of the world’s foremost experts… I’ve learned something the industry doesn’t want you to know:
Your job isn’t to push solutions on people who aren’t ready.
Your job is to help people become the kind of person who WANTS to buy from you.
And that is what The Genius Take is all about.