After nine months of experimenting with email marketing strategies, we’re making a fundamental shift. No more promotional obligations, no filler content, no emails that don’t deliver real value. Here’s what the new Measurable Genius Newsletter will look like and why this change matters for entrepreneurs who refuse to blend in with their competition.
Your market isn’t one homogeneous group waiting to hear about your solution—it’s five distinct groups, each requiring a different approach. When you push one solution onto all these groups, you create resistance instead of results. But you can learn how to meet prospects where they’re at so your marketing feels authentic… not manipulative.
Having a great solution isn’t enough when your prospects resist taking action. The problem isn’t your offer or how you explain it—it’s that your prospects haven’t become ready for change. Learn how to bridge the gap between knowing and doing by leading your audience through the transformation they need.
Struggling to create consistent content? The goldmine of stories you need isn’t in some guru’s course—it’s in your everyday experiences. Transform your client interactions, challenges, and breakthroughs into powerful marketing content with the Story Journal™ framework. Learn how to mine your experiences for authentic stories that connect with your audience.
The secret to powerful marketing isn’t hiding in someone else’s success story—it’s in your challenges. Through our work with hundreds of marketers, we’ve found that your biggest marketing frustrations often contain your most compelling messages. Discover how to mine your struggles for authentic insights and deeper connections.
Unlock your business’s true growth potential with our comprehensive guide to customer lifetime value. Learn how to measure CLV, improve net revenue retention, and transform your business performance metrics for sustainable growth.
Master the marketing awareness framework to transform prospect resistance into sales. Learn the proven 4-stage process for guiding customers from unaware to ready to buy.
Hello, it’s Alexander here. In my career as a business owner and consultant, I’ve encountered countless CEOs and entrepreneurs from
Discover the future of offer testing in this game-changing video! Join us for a quick dive into Artificial Intelligence and
If you don’t have a digital persona, it will be created for you. If you don’t have a digital persona
