If you’ve been on our email list for the past nine months, you’ve probably noticed an increase in email frequency. Some of those emails delivered real value. Others… well, I’ll be honest—they didn’t meet the standard I want for the Measurable Genius Newsletter.
That changes now.
The Experiment That Taught Us What Matters
Over the past year, I’ve been stepping deeper into my identity as a marketer. Part of that journey included participating in various giveaways, challenges, and summits to grow our email list. While these campaigns helped us reach more entrepreneurs, they also required us to send promotional emails that, frankly, I wouldn’t call valuable.
We put significant effort into transforming the provided copy into something more meaningful and congruent with our brand. But the reality is simple: we sent emails that fell short of our standards.
For that, I apologize.
Our New Standard
Moving forward, the Measurable Genius Newsletter will focus on one mission: becoming the most valuable, relevant, and insightful behavioral marketing and business scaling newsletter you receive.
Here’s what that means for you:
Every email will deliver value. No filler content, no obligations to third-party campaigns, no emails sent just to hit a frequency target.
You’ll stay ahead of what matters. We’ll cover evolving trends in marketing, social media developments, AI applications for business, and proven strategies you can implement immediately.
It’s built for entrepreneurs who think differently. This isn’t about recycled tactics or cut-and-paste solutions. It’s about the frameworks and principles that create sustainable business growth.
What You Can Expect from the Measurable Genius Newsletter
The Measurable Genius Newsletter will serve as your resource for:
- Identity-based marketing strategies that move beyond features and benefits
- Frame transformation techniques that change how prospects think about their problems
- Market sophistication insights that help you speak to audiences who’ve seen everything
- Behavioral change principles that turn resistance into magnetism
- Practical applications of marketing psychology and consumer behavior
- No-BS analysis of industry trends and why most fail
Think of it as a love letter to entrepreneurs who refuse to blend in with their competition.
The Business Reality
I’m running a business, and I won’t monetize this newsletter through paid sponsorships or advertisers. That means some emails will promote our webinars, events, and programs. If you’re here because you want to hear from us, these invitations are part of the value we provide.
We’re also working on giving you more control over your email preferences, so you can customize what you receive based on your interests.
Your Voice Matters
This newsletter exists to serve you. If there are topics you want covered, feedback you want to share, or ways we can improve, reply to any newsletter email. They come directly from my inbox, which means your responses come directly to me.
Let me know how we can create more value for you.
Moving Forward
This change represents more than just editorial direction—it’s about building something worth your time and attention in an inbox already competing for both.
The 16% of your market who will buy from you at premium rates? They believe what you believe. They’re looking for transformation, not just information.
That’s exactly what the Measurable Genius Newsletter will deliver.
If you’re not already subscribed, join us here. If you’re already part of our community, thank you for sticking with us through this evolution.
The best is yet to come.
If you’ve got any specific request for a topic or area of interest you’d like to see covered, let us know in the comments below.