Wine Conversations & CASH

A funnel starts with thousands of strangers and narrows to a handful. Every stage is built so that you never have to speak to anyone — which is the appeal, and also the flaw. Internet marketing was largely designed by people who wanted to avoid the conversation.

Wine, Conversations & CASH runs in the opposite direction. You start with ten people who already know you, in a room, and it widens from there: each of them has a circle, a problem worth solving, and somebody to introduce you to. Narrow at the top, wide at the bottom.

Jay Fiset has produced more than $60,000 from a single evening of this, and client relationships that are now fourteen years old. Not from a funnel. From a living room.

The rule at a WCC gathering is that nobody sells. Not your guests, and emphatically not you. It is stated out loud at the start and it is enforced.

That rule is the mechanism, not a courtesy. The moment selling is off the table, people stop performing and start saying what they are actually struggling with. In the live demonstration inside this course, five participants surface roughly $250,000 worth of problems in a single sitting — because nobody was pitching and somebody was listening.

One participant's "what happens next?" moment from that same structure turned into $80,000 in sales. The selling still happens. It happens later, in a conversation you have earned, with someone who has already watched you be useful.

The foundation, and the 3-3-3 rule

Why a living room outperforms a funnel, and who is actually in it. Three raving fans, three ideal prospects, and three "circle bumpers" — people whose networks overlap yours in ways neither of you has used yet. Nine or ten people, chosen deliberately.

Jay is blunt about why most gatherings fail: nobody cares about your widget. A room assembled around your widget has nothing to talk about.

Perfect positioning

Out of seven billion people, why should anyone come to your living room? The answer is almost never the business. It is the combination of your abilities, your access, your results, your perspective and your journey — and the parts that land hardest are usually the non-business ones. Jay's own examples run from helping people buy vintage Porsches to navigating an adoption.

There is a ten-minute exercise here, and you finish it holding something you can invite people with. This session also covers why LinkedIn is lead generation of last resort, and why the Porsche Club of America is a better place to find your people than a networking group.

Your value inventory

A permanent written record of what you can offer that costs you nothing: abilities, access, results, perspectives, journeys — and the sixth category most people forget, resources you can simply give away. Shelved programmes, a useful PDF, a book posted straight from Amazon, an hour of your time, a seat in something you run.

The practical decisions get made here too: whether to name your gatherings, how often to hold them (quarterly at the very least, monthly if you are serious), the two-time rule for repeat guests, and why a plus-one nobody vetted will cost you the room.

The live demonstration

Jay runs a real gathering on camera with workshop participants, start to finish. The greeting that takes the business armour off before anyone sits down. The ground rules, said plainly. Then the four questions: who you are and who you serve, what you are excited about creating, and what support you need.

After that it is facilitation craft — the timer that handles the person who overshares, the discipline of contributing "the most, but not by much," and holding the line between host, facilitator and peer.

Building your list

Thirty names in three columns: existing clients who are either raving fans or ready for the next thing; past prospects who said no, which means not now; and acquaintances whose circles have already brushed against yours.

Jay's instruction is to trust the first name that surfaces — if Bob came to mind, write down Bob. This session also covers what to do when your living room is not the right room, and how to keep the intimacy in a restaurant, a hotel suite or a studio.

Practice

Two rounds of role-play where you run the opening as host: the welcome, the introductions, the ground rules, the tone. The standard is high. You are expected to be charming and genuinely good company, because if the tone is not set in the first three minutes you end up with an oversharing circle rather than a gathering.

One observation from this session is worth the segment on its own: people behave best in homes, and progressively less well as the venue gets more public. Home, then hotel suite, then hotel room, then restaurant.

The follow-up

The part that turns a pleasant evening into revenue. Guests fall into three groups — ready now, not ready now, and not a fit — and each gets a different sequence. Resources delivered inside 24 hours, a check-in at 48, and a clear yes or no inside seven days.

The online adaptation is here too: five or six people maximum, agreements signed beforehand, the room locked five minutes after the start, and anyone who pitches removed immediately.

Then the assignment — book your first gathering within 30 days, and quietly book a second one three weeks after it for the people who cannot make the first.

Jay Fiset built the Wine, Conversations & CASH system and has been running it long enough to have client relationships fourteen years old. He teaches masterminds and gatherings for a living — one of the downloads here is his guide to filling a mastermind — and the numbers in this workshop are his own.

Alexander Ford co-hosts. His contribution is mostly in the reframes: that internet marketing was designed by people who wanted to avoid connection, and that relationships are the root of the money rather than the fruit of it.

The phrase that survives the day is shorter than either of those. Caring is the selling.

• The full workshop, in seven modules. Jay's September 2025 session, edited into lessons you can take one at a time.
• The live demonstration. A complete gathering run on camera, including the follow-up commitments made in the room.
• Two guides to download. Fill Your Masterminds With Ease and Lifetime Client Value.
• Yours to keep. No expiry. Come back to the follow-up module before every gathering you run.
• An Agora account. Created at checkout. Sign in and the course is already there.

Coaches, consultants and service providers sitting on a network they have never used systematically. If you have a list of past clients, old prospects and people you liked but lost touch with, you already own the raw material. What you do not have is a structure for getting nine of them into a room on the same evening.

It is not for you if you want to sell to strangers at volume — this is the opposite of that. It is also not for you if you cannot resist pitching. The no-selling rule is the engine, and a host who breaks it destroys the thing that makes it work.

It assumes you are willing to host. Not perform. Host.

Do not watch it all and file it away.

The entire course is built toward one assignment — hold your first gathering inside thirty days — and everything before it is preparation. Work through the modules in order, do the two written exercises properly (the positioning inventory and the thirty names), and put a date in the calendar before you finish the last lesson.

Take Jay's advice and quietly book a second date three weeks after the first. Some of the people you most want there will not be able to make the one you announce.

The uncomfortable part is the invitation, not the evening. Once the room is full the structure carries it.