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A Measurable Genius capability

The studio we built for our own work is available for yours.

Our Calgary production studio is where Measurable Genius produces content, training, webinars, and virtual events. For select projects, we make the same room, crew, and production capability available to clients and outside organizations.

Alexander Ford and Greg Harrison Clay working at the Measurable Genius production studio in Calgary
Calgary, Alberta

Built into how we work.

Measurable Genius is an operations and technology firm. We built the studio because clear ideas still need to be communicated well—through content, training, webinars, and events.

We invested in the room, equipment, and production discipline to make our own events and content better. When the work is a fit, other organizations can use that same capability without assembling a venue, crew, and technical workflow from scratch.

You are not simply hiring a room. You are hiring a prepared production environment and the people who know how to run it.

Two reasons to put the room to work.

Start with what the production needs to accomplish. We will help shape the room and workflow around that outcome.

01

Content production days

Turn a prepared body of expertise into a useful library of videos, interviews, lessons, sales content, or thought leadership in a concentrated production day.

  • Short- and long-form video
  • Interviews and conversations
  • Courses, training, and internal communication
  • Webinar and sales assets
02

Live and virtual events

Produce a polished live experience for people in the room, joining remotely, or watching afterward—without making your team become the production crew.

  • Webinars and workshops
  • Keynotes and presentations
  • Remote guests and moderated conversations
  • Multi-session virtual events

The day works because the thinking happens before it.

A production is scoped before anyone walks on set. That keeps the studio day focused on capturing useful work, not discovering what the work should be.

01

Plan

We clarify the audience, objective, format, deliverables, and how the finished work will be used.

02

Prepare

We align the run of show, scripts or prompts, participants, sets, and technical requirements before production day.

03

Produce

Our team operates the room, cameras, sound, lighting, displays, and live workflow while you focus on the material.

04

Finish

Editing, file delivery, and any additional production work are defined in the project scope, so expectations are clear before we record.

Built for a real production, not an impressive equipment list.

The technology matters because it makes the work possible. The studio combines flexible looks with an operated technical environment for recorded and live production.

  • A 110-inch LED wall for branded environments and presentation support
  • Four staged looks for interviews, teaching, conversation, and presentation
  • Five-camera capture and live switching
  • Professional lighting and audio
  • In-room confidence displays and presenter support
  • Remote guest and virtual-event production capability

The exact crew, configuration, recording format, and post-production work are scoped to the production—not assumed from a generic rental package.

The setup is like you are a movie star. I took myself up about ten notches based on just the platform they provide. They take care of everything… all I have to do is speak.

Portrait of Jane M. Powers
Jane M. PowersGlobal speaker, bestselling author, and sales expert

Out of everybody I have ever talked to, the people that I have used, the people I have tested, the people that haven’t made the cut… Measurable Genius stands head and shoulders above.

Portrait of Jay Fiset
Jay FisetBestselling author; founder and creator of JVology

It’s been an incredible day, it’s been totally in the flow… I would highly, highly recommend that you do this for your business.

Portrait of Christine Johanson
Christine JohansonFounder, Fierce Funnels

A good fit is more than an open date.

This is likely a fit if

  • You have a clear content, training, webinar, or event objective
  • You want an operated production rather than a room key and a gear list
  • You value pre-production and are prepared to make decisions before the day
  • You want the experience to feel credible to customers, attendees, or your team

This is probably not the right fit if

  • You only need the lowest-cost hourly room rental
  • You want unattended access to equipment
  • You need a production confirmed before its scope and requirements are understood
  • You are still deciding whether you have anything to produce

Questions before you plan the day

Is this a self-service studio rental?

No. We offer the studio as an operated production capability. The room, technical setup, crew, and deliverables are scoped around the work you want to produce.

What can we produce in the studio?

The studio supports recorded content, interviews, training, courses, webinars, workshops, presentations, and virtual events. A planning call is the fastest way to determine whether your format fits the room and workflow.

Do we need to be an Accelerator OS client?

No. The studio is part of Measurable Genius, but select production projects are available to organizations that are not Accelerator OS clients.

Where is the studio?

The studio is at the Measurable Genius office at 8–1825 32 Avenue NE in Calgary, Alberta, Canada.

Will you help us prepare?

Yes. We use pre-production to clarify the objective, audience, format, participants, run of show, and technical requirements. The depth of creative and content support depends on the project scope.

Are editing and finished assets included?

Post-production is scoped for each project. Your proposal will state what is being captured, what files or finished assets will be delivered, and what usage rights apply.

What does a production cost?

Pricing depends on the production time, crew, technical configuration, number of participants, and post-production required. After a 30-minute planning call, we can recommend a scope and provide a clear proposal.

Bring us the outcome. We’ll help you design the production.

The first conversation is 30 minutes with Adam on Zoom. Tell us what you want to create, who it is for, and when it needs to be ready. We will tell you whether the studio is a fit and what a sensible next step looks like.